Sarf Malik

Role & Expertise

I joined Goodman Jones as a Partner in September 2013 after over a decade as a partner in a top 10 firm. I am head of the Creative Industries Group, in charge of the delivery of services to our clients in the sector. I specialise in providing advice across a number of creative industry sectors with particular expertise in television, advertising and publishing. My role as trusted adviser to these companies has given me a range of experiences and contacts to call upon, and I am well known in the sector with strong links to creative industry specialists within, for example, banks, law firms and corporate finance advisers. Many of my clients are innovative in their sectors particularly in their use of technology. As part of my involvement in this demanding sector and as part of helping advise on the exploitation of intellectual property and its protection, I also act for a number trademark and patent attorneys who are involved in the protection of innovation globally.

I have clients within music, games, arts and culture, technology, design and fashion.  With much of my work being of an international aspect, I also act for clients within the air charter sector and am an ATOL Reporting Accountant.  Many of my clients have property related aspects to their businesses which I also help them with.

With a number of professional practice clients including solicitors, I am able to provide advice to the partnership and the partners, covering not only business advice but also taxation advice for the individual partners. I act as a reporting accountant under the SRA accounts rules.

I act for a number of International groups where my experience of cross-border structures and transactions has been invaluable. I have been able to assist clients in the establishment of overseas subsidiaries. I have extensive international contacts through such work.

Qualification

FCA

Career

Originally specialising in audit, I am now a general practitioner including tax advisory services, but I continue my audit specialism as one of the firms Responsible Individuals and in heading up the audit team. I am also the partner responsible to the ICAEW for training chartered accountants within the firm.

Interests

I am married with two children at university. When I’m not with my family, out and about walking our dog, I will often be at gigs watching bands, sometimes at festivals, or at the cinema or theatre. My interest in the creative industries sector is based on a love of music, film and TV from an early age.